Bringing to life 80’s soviet references and waves of skate history, Gosha Rubchinsky expresses a contemporary sportswear aesthetic that taps into a globalized youth fashion movement.  Founded in 2008 the self titled brand has propelled a eastern European culture onto classic crewnecks, athletic joggers, and screen printed hoodies.  While he has stopped designing for his own line he still continues a collaboration with fellow Russian skater titled PACCBET.